Customer Tracking

Customer History builds a profile for every customer from your store’s own data, so you can see the person behind the orders. Here’s exactly what a profile shows — and which parts are free versus Pro.

What it records

The plugin reads your WooCommerce customers and orders, and passively logs on-site activity (pages, searches, add-to-cart, orders) on the server. For the precise field-by-field list — and everything it deliberately doesn’t collect — see What Data Is Collected.

The customer profile

Open Customer History → Customers & Users, find a customer, and click View. Every profile includes a Personal Information panel: user ID, name, username, email, country/region, website, and a quick link to edit the WordPress user.

Order history & financial summary

The free profile centres on the customer’s purchases:

• Order history, grouped by status (processing, on-hold, completed, …). Each entry shows the order number (linked to WooCommerce), date, items, and total.
• Financial summary: total orders, pending orders and their value, refunded orders and their value, average order value, and total spent.

That’s enough to tell a VIP from a one-time buyer, or to spot a customer with a high refund rate, at a glance.

Per-customer sessions, searches & views Pro

Pro adds that individual customer’s own activity to their profile: their session history, the searches they ran, and the products they viewed most — the full path from browsing to buying, beyond the free 90-day window. On the free version these sections appear as a locked preview.

Intelligence cards Pro

Pro also scores every customer automatically and shows it on the profile: a 0–100 health score with trend, the customer’s RFM segment, lifecycle stage, behavioral tags, and churn risk. No manual tagging — your most valuable and most at-risk customers surface on their own. On free, these cards are shown as locked previews.

Store-wide search & view analytics

Per-customer history is Pro, but store-wide search and view analytics are free: the Search Analytics page shows your top and recent searches, most-viewed products, and viewed categories across all shoppers. It’s the quickest way to see what your audience wants — and where your catalogue has gaps.