Frequently asked questions

A self-hosted customer-intelligence plugin for WooCommerce. It turns the data already in your store into customer profiles, RFM and health scoring, churn prediction, search and behaviour insights, and segments — all inside wp-admin.

WooCommerce store owners and agencies who want to understand customers, not just orders: who's valuable, who's at risk, and what to do next — without paying a monthly SaaS bill.

WooCommerce tells you what your store did — orders and revenue. Customer History tells you who your customers are and what they're doing, including the people browsing and searching without buying.

Yes. It's built specifically for WooCommerce on WordPress and reads your existing order, product, and customer data.

Yes — it's an admin plugin, so it works regardless of your front-end theme.

RFM scoring (10 segments), a 0–100 customer health score with trend, lifecycle stages with a journey timeline, and behavioral auto-tags.

PureDevs scores each customer's churn risk from their order recency, frequency and buying pattern, and flags those crossing your configured threshold. It's a prediction and an alert for you — it never emails or contacts the customer. What you do with the alert is up to you.

Save any search as a reusable segment using 30+ filters — RFM, health, lifecycle, spend, country, product purchased and more — and export to CSV in one click. Pro also auto-builds segments like Loyal Champions and At Risk.

It cross-checks its revenue totals against WooCommerce's own data and flags a clear Verified or Mismatch status, so your reports stay trustworthy.

Yes — it passively records on-site searches (including no-result searches) and product and category views, so you can see demand before it becomes an order.

There's a free version, and Pro from $99/year per site. Founding 50 members lock in $49/year for life. See the pricing page for the full breakdown.

The first 50 Pro customers lock in Pro at $49/year, permanently — no renewal hikes, even as the regular price goes up.

It's a yearly license — $99/year per site (or $49/year locked for life with a Founding 50 spot). Never a monthly SaaS bill, and never priced per order.

Your store keeps running and the data already collected stays intact. You stop receiving Pro updates and support until you renew.

Yes, with the Agency license, which covers 5 sites or unlimited sites including client stores.

Yes — Pro includes a money-back guarantee through Freemius. If it isn't the right fit, request a refund and we'll take care of it.

Entirely in your own WordPress database. Nothing is sent to any third-party service or API.

Yes — it supports WordPress's privacy export and erase tools, and because data never leaves your server, you stay in control.

Order data from WooCommerce, plus on-site sessions, searches, and product and category views. It's read-only and observational.

No. It observes and reports only. The weekly digest goes to you, the admin — never to customers. "Email this customer" just opens your own mail client. It never sends anything on its own.

Yes — it works with WooCommerce High-Performance Order Storage.

Install the free version from WordPress.org like any plugin, activate it, and it starts collecting data immediately — no setup wizard required.

No. Tracking begins on activation. You can tweak options like results-per-page and the weekly email digest in Settings, but it works out of the box.

WordPress 6.0 or higher, WooCommerce 7.0 or higher, and PHP 7.4 or higher.

It's actively maintained, with regular updates included in any active Pro license.

Full documentation lives in the Docs section, and Pro licenses include support.