Looking for a Metrilo alternative? An honest, up-to-date comparison.
PureDevs Customer History delivers the analytics and customer intelligence at the heart of Metrilo — self-hosted, and at a fraction of the price.
If you want a Metrilo alternative for WooCommerce — and Metrilo pricing at $199/month has you asking whether Metrilo is worth it — here is an honest comparison. PureDevs Customer History gives you the RFM, health scoring, churn prediction and analytics, self-hosted on your own store, for $99/year. The trade-off: Metrilo also bundles a full CRM and email marketing, which PureDevs deliberately leaves to dedicated tools.
What Metrilo does well
Metrilo is a full ecommerce CRM, not just analytics — and the CRM side is genuinely capable:
- A proper customer database / CRM with profiles, notes and tags.
- Email marketing and automation built into the platform.
- Retention, cohort and RFM analytics in a polished hosted dashboard.
- An all-in-one workflow if you want CRM + email + analytics in one place.
Where PureDevs goes further
- A 0–100 customer health score and per-customer churn risk with configurable alerts.
- A data-integrity checker that reconciles its revenue against WooCommerce, so you can trust the numbers.
- Self-hosted: your customer data stays on your own server.
- A fraction of the price — $99/year vs $199/month.
- A genuinely free version.
Feature by feature
PureDevs vs Metrilo
| PureDevs | Metrilo | |
|---|---|---|
| Price | $99/yr | $199/mo ($2,388/yr) |
| Self-hosted (your server) | Cloud | |
| Annual license (no monthly fee) | Monthly | |
| Free version | Trial | |
| Revenue analytics | ||
| RFM scoring | ||
| Customer health score (0–100) | ||
| Churn prediction + alerts | Retention analytics | |
| Customer segmentation | 30+ filters | |
| Lifecycle / retention | ||
| Behavioral auto-tags | ||
| Data integrity checker | ||
| Full CRM (profiles, notes) | Profiles | |
| Email marketing / automation | ||
| Abandoned-cart recovery | ||
| Search & product-view tracking | ||
| Data stays on your server (GDPR) |
Comparison based on publicly available information as of 2026. Metrilo’s features may change — please verify current details on their website.
The pricing math
What Metrilo costs you over time
After 1 year
Save $2,289
After 2 years
Save $4,578
After 3 years
Save $6,867
Metrilo billed monthly (from ~$199/mo); PureDevs billed yearly at $99. Founding 50 locks PureDevs at $49/year for life.
Who Metrilo is better for
Metrilo is the better choice if you need a true CRM with built-in email marketing and automation, and you're comfortable paying a premium monthly price for a hosted, all-in-one retention platform.
Who PureDevs is better for
PureDevs is the better choice if you want trustworthy analytics plus customer intelligence (RFM, health, churn) on your own server, at a tiny fraction of Metrilo’s price — and you handle email with a dedicated tool.
Migration
Switching from Metrilo?
- 1Install PureDevs Customer History (free) — it reads your existing WooCommerce orders and starts tracking immediately.
- 2Keep Metrilo running for a billing cycle while data accumulates.
- 3Use the data-integrity checker to confirm the revenue figures match WooCommerce.
- 4Move your email/CRM workflow to a dedicated tool, then cancel Metrilo and upgrade to Pro for full history and intelligence.
🔥 Founding 50 Offer
Get Pro for $49/year — locked at this price for life.
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Claim Your SpotQuestions
PureDevs vs Metrilo — FAQ
For analytics, RFM, health, churn and segmentation, yes — at a fraction of the price. Metrilo also includes a full CRM and email marketing, which PureDevs intentionally leaves to dedicated tools.
Metrilo bundles CRM, email and analytics into one hosted platform, starting around $199/month ($2,388/year). PureDevs focuses on customer intelligence and is $99/year (or $49 for Founding 50).
Any cloud tool can drift from your store’s real numbers. PureDevs includes a data-integrity checker that reconciles its revenue against WooCommerce, so you always know the figures match.
Yes — all data stays in your WordPress database and nothing goes to a third party. Metrilo is a hosted SaaS.
Not a full CRM or email marketing — it's customer intelligence and reporting. Pair it with your email tool of choice.