RFM Segments, Explained

RFM is a classic way to segment customers by behaviour instead of guesswork. PureDevs scores every customer on three axes and sorts them into ten clear segments.

The three signals

• Recency — how long since their last order.
• Frequency — how often they order.
• Monetary — how much they spend.

Ten segments

Those scores roll up into ten segments — from Champions and Loyal through to At Risk and Lost — so you always know who deserves attention and who’s drifting away.

Turn a segment into a list

Any segment can be combined with the customer-list filters and saved as a reusable segment, then exported to CSV in one click. Pro also auto-builds segments like Loyal Champions and At Risk. What you do with the list is entirely up to you — PureDevs only builds it, it never contacts anyone.