Customer intelligence for stores where customer relationships actually matter.
Know which customers are about to churn, who's worth the most over time, and exactly what to do about it. Built for WooCommerce. One-time setup.
- Self-hosted — your data never leaves your store
- Annual license — no monthly SaaS bill
- WooCommerce HPOS-ready
- Install, activate, done — tracking starts immediately. No wizard, no API keys.
Your WooCommerce dashboard tells you what happened. It doesn't tell you who's leaving.
The repeat customer who quietly stopped buying 8 weeks ago — and you didn't notice.
Dashboards that show "average customer LTV" but never tell you which specific customers are worth $200 versus $20.
Competitive tools like Metorik and Metrilo that cost $50–$200/month forever, even in the months you barely log in.
PureDevs Customer History exists because the data is already in your store. Someone just needs to actually look at it — and the moment you activate, it starts.
What you actually get
Four jobs. Done properly.
Revenue Analytics — Know what's happening
Real revenue, real comparisons, proper refund handling — plus a built-in data-integrity check that verifies its own numbers.
Customer Intelligence — Know who they actually are
RFM scoring, health scores, lifecycle stages, behavioral profiles. Built in, not bolted on.
Churn Prediction — Know before they leave
Per-customer churn risk with configurable alerts. Spot who's about to stop buying — before they're gone — so you can act in time.
Self-Hosted — Your data stays yours
One-time install on your WordPress. No SaaS lock-in. No monthly fees. No data going to a third party.
See it in action
Real screens. Real customer intelligence.
This is the actual plugin running inside wp-admin — no mock-ups.
Dashboard
FREEYour whole store, at a glance
Top customers by lifetime value, latest orders, best-sellers, and the searches shoppers actually type — in one screen.
Customer profile
PROEvery customer, scored and understood
RFM segment, a 0–100 health score, churn risk, lifecycle stage and behavioral tags — alongside full order history, on one profile.
Segments
PROSegments that build themselves
Ready-made segments like Loyal Champions, Needs Attention and Hibernating — save any filter combination and export to CSV in one click.
Search & discovery
FREESee demand before it becomes an order
Top keyword searches, recent searches and most-viewed products — the demand signals WooCommerce doesn't surface.
Free vs Pro
Free is genuinely useful. Pro removes the limits and adds the intelligence.
Every customer and every session is tracked from day one — on free. Upgrading to Pro doesn't migrate anything. It unlocks the full view. It flips a switch.
| Free | Pro | |
|---|---|---|
| Customers in list view | Up to 100 | Unlimited |
| Analytics history | Last 90 days | Full history |
| Saved segments | 1 | Unlimited + 5 ready-made |
| Dashboard widgets | 7 core | + RFM, health, churn, lifecycle, revenue & cart widgets |
| Customer intelligence (RFM, health, churn, lifecycle, behavioral) | Locked previews | Full |
| Revenue analytics | Snapshot (4 KPIs + trend) | Full suite + data-integrity check |
| Abandoned-cart insight | — | Detect only |
| Conversion funnel | — | Store-wide |
| Self-hosted & HPOS-compatible |
How it compares
The intelligence of Metorik and Metrilo — on your own server, for a fraction of the price.
The same customer intelligence. None of the monthly SaaS bills. And none of your data ever leaving your store.
| PureDevs | Metorik | Metrilo | |
|---|---|---|---|
| Pricing | $99/yr | $50/mo+ ($600+/yr) | $199/mo ($2,388/yr) |
| RFM Scoring | Built-in | Basic | |
| Churn Prediction | With alerts | ||
| Customer Health Score | 0–100 composite | ||
| Self-Hosted | SaaS | SaaS | |
| Data Integrity Checker | |||
| Free Version | 14-day trial | 14-day trial | |
| Automated emails, campaigns & coupons | — observe-only by design |
Last updated: June 2026
FAQ
Questions, answered.
No. It observes and reports only. The weekly digest goes to you, the store admin — never to customers. The "Email this customer" button just opens your own mail client with the address filled in.
Everything stays in your own WordPress database. No external service, no API, no account. Fully self-hosted.
No. Pro reads the data already collected on free. Upgrading unlocks the full history and the advanced features — no migration, no re-tracking.
No. Tracking is passive, heavy queries are cached, and charts are bundled locally rather than loaded from a third-party CDN.
Yes — it uses WooCommerce's order APIs and supports High-Performance Order Storage.
Free gives you customer profiles, order history, search & view analytics, a revenue snapshot, one segment, and a customer-first dashboard — for up to 100 customers and the last 90 days. Pro removes those limits and adds the intelligence layer: RFM, health scores, churn prediction, lifecycle, behavioral tags, abandoned-cart insight, and the full revenue & funnel analytics.
🔥 Founding 50 Offer
Get Pro for $49/year — locked at this price for life.
17 of 50 spots remaining
Claim Your SpotReady to see who your customers really are?
Install the free version — tracking starts the moment you activate it.
Get Started FreeFree forever. No credit card. No data leaves your store.
Not ready to install? Get the Customer Intelligence Playbook.
A short, practical PDF on turning the data already in your store into customers who come back.