About

The data’s already in your store.

PureDevs Customer History was built on one stubborn belief: you shouldn’t have to rent a monthly SaaS — or hand your customers’ data to someone else — just to understand the customers you already have.

Why we built PureDevs

Every WooCommerce store already records the things that matter most — who bought, how often, what they searched for, and when they drifted away. The problem was never a lack of data. It was that WooCommerce shows you orders and revenue and leaves the customer — the actual person behind those orders — invisible.

The usual fix is to pipe all of that into a monthly analytics SaaS. It works, but it means paying every month forever and handing your customers’ history to a third party. For a lot of stores that’s a strange trade: renting access to insight about your own customers, computed from your own data, sitting on someone else’s servers.

So we built the alternative we wanted — a plugin that adds the customer-intelligence layer (lifetime value, RFM, health, churn, behaviour) directly inside wp-admin. It reads the orders you already have, computes everything in your own database, and costs a flat annual price instead of a forever subscription. Nothing leaves your store.

That’s the whole idea. The data is already yours. PureDevs just makes it make sense.

Self-hosted by default

Everything runs inside your own WordPress. No external dashboards, no data pipelines to babysit.

Pay once, not monthly

A free version to start, and Pro at an annual price — not a subscription that grows with your order count.

Your data stays yours

Customer history is computed and stored in your database — GDPR-friendly, never sent to a third party.

Built by Yeasir Pervej

I’m Yeasir Pervej, and my mission is simple: I help ecommerce stores grow. I’m building PureDevs to create the customer-intelligence tools WooCommerce stores actually need.

After 12+ years as a full-stack developer building and scaling WooCommerce sites, I kept seeing the same pattern in stores doing 50–2,000 orders a month: owners can’t name their top 10 customers, can’t tell which buyers are silently churning, and can’t predict when their best-sellers will run out.

Default WooCommerce reports don’t surface any of this. The tools that do — like Metorik and Metrilo — feel expensive for the value they return.

PureDevs is closing that gap. Plugins first — starting with Customer History to surface what’s hidden in your store data and give you the intelligence to make the right moves. No AI hype, no API keys, and no monthly wall on the basics.

I write here about ecommerce customer behavior, retention, and what I’m learning building this in the open. If you run a WooCommerce store, work with stores that do, or build in the WordPress/ecommerce space — glad to have you in my network.

What you’ll see in my feed

Customer behavior insights from real WooCommerce data
Retention and churn math, explained simply
Build-in-public updates from PureDevs
Honest takes on what works (and what doesn’t) in ecommerce

Connect

Connect on LinkedIn →

🔥 Founding 50 Offer

Get Pro for $49/year — locked at this price for life.

17 of 50 spots remaining

Claim Your Spot