PRO
WooCommerce RFM segmentation that sorts your customers for you.
Recency, frequency, monetary — scored automatically, so you know your Champions from your At-Risk at a glance.
WooCommerce RFM segmentation scores every customer on three things that predict behaviour: how recently they bought, how often they buy, and how much they spend. PureDevs Customer History calculates RFM automatically from your existing WooCommerce orders and groups customers into clear segments — Champions, Loyal, At-Risk and more — so you stop treating a one-time buyer the same as your best repeat customer. It is self-hosted, reads the data already in your store, and lets you save any segment to act on.
A single “average customer” hides the ones who matter.
Averages flatten everything. Your store’s average order value and “average customer” say nothing about the regular who orders every month versus the bargain-hunter who bought once and vanished.
Without segmentation, every customer gets the same email, the same offer, the same attention — so your best customers are under-rewarded and your at-risk ones slip away unnoticed.
RFM is the proven way out: rank customers by recency, frequency and monetary value, and the patterns buried in your order list become obvious.
The solution
Champions, Loyal, At-Risk — grouped automatically PRO
PureDevs scores every customer’s recency, frequency and monetary value and assigns them to an RFM segment. You see how many Champions you have, who is slipping toward churn, and which new customers are worth nurturing — and you can save any segment to revisit, so follow-up is targeted instead of one-size-fits-all.
How it works
How it works
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1
Install the free plugin
Activate from WordPress.org — RFM is calculated from your existing orders, no setup.
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2
Customers get scored
Each customer is ranked on recency, frequency and monetary value automatically.
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3
See the segments
Champions, Loyal, At-Risk and more — with counts you can act on.
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4
Save and act
Save a segment, export it, or set churn alerts on at-risk customers.
How it compares
PureDevs vs the cloud tools
| PureDevs | Metorik | Metrilo | |
|---|---|---|---|
| Pricing | $99/yr | $50/mo+ ($600+/yr) | $199/mo ($2,388/yr) |
| RFM Scoring | Built-in | Basic | |
| Churn Prediction | With alerts | ||
| Customer Health Score | 0–100 composite | ||
| Self-Hosted | SaaS | SaaS | |
| Data Integrity Checker | |||
| Free Version | 14-day trial | 14-day trial | |
| Automated emails, campaigns & coupons | — observe-only by design |
Comparison based on publicly available pricing as of June 2026 — verify current details on each competitor’s site.
🔥 Founding 50 Offer
Get Pro for $49/year — locked at this price for life.
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Claim Your SpotQuestions
Frequently asked
RFM stands for Recency, Frequency and Monetary value. It scores each customer on how recently they purchased, how often, and how much they spend, then groups them into segments so you can target the right customers.
No — core WooCommerce has no RFM scoring or segmentation. PureDevs Customer History adds it, calculated automatically from your existing order data.
Yes — save any segment to revisit later, and with Pro set churn alerts so at-risk customers surface automatically.
There’s a free version with the dashboard and customer list (90 days of data); RFM segmentation and the full intelligence layer are part of Pro ($99/year, or $49 for the Founding 50).
No — RFM is computed inside your own WordPress database. Nothing is sent to a third-party service.