WooCommerce customer lifetime value, finally ranked and visible.
See who your highest-value customers really are — not just this month’s orders.
WooCommerce customer lifetime value (LTV) is what a customer is worth across their whole relationship with your store — not just their last order. PureDevs Customer History ranks every customer by total spend, shows your highest-LTV buyers at the top, and reveals how much of your revenue comes from a small core of loyal customers. It reads your existing WooCommerce orders, is fully self-hosted, and turns “we did $X this month” into “these are the people who drive it.”
Revenue totals don’t tell you who is valuable.
WooCommerce shows orders and revenue, but not lifetime value per customer. So it can’t answer the most important retention question: who are my best customers, and how much are they worth?
Most stores are carried by a small fraction of high-LTV customers — but without ranking them they are invisible, lumped in with everyone else and rewarded no differently than a one-time discount shopper.
When you can see lifetime value, you know exactly who to keep close, who to re-engage, and where a loyalty effort will actually pay off.
The solution
Every customer ranked by lifetime value
FREE Free, every customer profile shows a financial summary — orders, total spent, average order value, last order — and the dashboard ranks your customers by total spend for up to 100 customers across the last 90 days.
PRO Pro ranks lifetime value across all your customers and your complete order history, and pairs LTV with RFM and health scores so you can act on it.
How it works
How it works
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1
Install the free plugin
Activate from WordPress.org; existing orders are totalled into lifetime value immediately.
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2
Customers get ranked
Every customer is ranked by total spend, with average order value and order history.
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3
Spot your top customers
See highest-LTV buyers on the dashboard and on each profile.
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4
Act on value
Reward top customers, prioritize lapsed high-LTV buyers, and segment by value.
How it compares
PureDevs vs the cloud tools
| PureDevs | Metorik | Metrilo | |
|---|---|---|---|
| Pricing | $99/yr | $50/mo+ ($600+/yr) | $199/mo ($2,388/yr) |
| RFM Scoring | Built-in | Basic | |
| Churn Prediction | With alerts | ||
| Customer Health Score | 0–100 composite | ||
| Self-Hosted | SaaS | SaaS | |
| Data Integrity Checker | |||
| Free Version | 14-day trial | 14-day trial | |
| Automated emails, campaigns & coupons | — observe-only by design |
Comparison based on publicly available pricing as of June 2026 — verify current details on each competitor’s site.
🔥 Founding 50 Offer
Get Pro for $49/year — locked at this price for life.
17 of 50 spots remaining
Claim Your SpotQuestions
Frequently asked
PureDevs Customer History totals each customer’s spend across all their orders and ranks them by lifetime value automatically — no spreadsheets or SQL.
Not really — core WooCommerce reports overall revenue, but no per-customer LTV ranking. This plugin adds it on the dashboard and every customer profile.
Yes — guest orders are included. When a guest later registers or logs in, their earlier orders and activity merge into their profile, so lifetime value reflects their full purchase history.
The free version shows the customer list and financial summary (90 days of data); full history and the LTV-plus-intelligence layer are part of Pro ($99/year, or $49 for the Founding 50).
Yes — lifetime value is computed in your own WordPress database. Nothing is sent to a third party.