WooCommerce customer intelligence, built into your store.
Every signal about your customers — revenue, RFM, health, churn, behaviour — in one self-hosted dashboard.
WooCommerce customer intelligence means understanding who your customers are and what they will do next — not just counting orders. PureDevs Customer History turns the data already in your store into a complete intelligence layer: net revenue with comparisons, top customers by lifetime value, RFM segments, 0–100 health scores, churn risk, plus the sessions, searches and product views behind every order. It is self-hosted inside wp-admin, starts from your existing WooCommerce orders, and never sends your data to a third party.
The data is in your store. The intelligence isn’t.
Your WooCommerce store already records everything — every order, visit and search. But raw data isn’t intelligence. The default reports show orders and revenue, not who is loyal, who is at risk, or what people wanted and didn’t find.
So the real questions go unanswered: which customers carry the store, which are slipping away, and what should you do this week to keep more of them?
Customer intelligence is the layer that answers them — turning scattered store data into clear, per-customer insight you can act on.
The solution
One intelligence layer over your existing data PRO
PureDevs assembles revenue analytics, per-customer lifetime value, RFM segments, health scores, churn risk, lifecycle stage and behavioral tags — plus sessions, searches and most-viewed products — into one dashboard and a full profile for every customer. The whole picture, in wp-admin, without a monthly SaaS bill or your data leaving your store.
How it works
How it works
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1
Install the free plugin
Activate from WordPress.org — no wizard; it reads your existing orders.
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2
Your data becomes intelligence
Revenue, RFM, health, churn and behaviour are computed automatically.
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3
See the whole customer
One dashboard and a complete profile per customer, in wp-admin.
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4
Act with Pro
Unlock full history, saved segments, churn alerts and the complete intelligence layer.
How it compares
PureDevs vs the cloud tools
| PureDevs | Metorik | Metrilo | |
|---|---|---|---|
| Pricing | $99/yr | $50/mo+ ($600+/yr) | $199/mo ($2,388/yr) |
| RFM Scoring | Built-in | Basic | |
| Churn Prediction | With alerts | ||
| Customer Health Score | 0–100 composite | ||
| Self-Hosted | SaaS | SaaS | |
| Data Integrity Checker | |||
| Free Version | 14-day trial | 14-day trial | |
| Automated emails, campaigns & coupons | — observe-only by design |
Comparison based on publicly available pricing as of June 2026 — verify current details on each competitor’s site.
🔥 Founding 50 Offer
Get Pro for $49/year — locked at this price for life.
17 of 50 spots remaining
Claim Your SpotQuestions
Frequently asked
It is the layer of insight on top of raw store data — per-customer lifetime value, RFM segments, health scores, churn risk and behaviour — that tells you who your customers are and what they will do next, rather than just totals.
WooCommerce reports cover orders, revenue and products. PureDevs adds the customer-intelligence layer: RFM, health, churn, segments and behavioral history per customer.
For the customer-intelligence side — analytics, RFM, health and churn — PureDevs covers the same ground, self-hosted and at an annual price instead of a monthly SaaS bill. The difference is deliberate: tools like Metorik and Metrilo also send automated emails, campaigns and coupons, and PureDevs doesn’t — it’s observe-only and leaves outreach to you. If you need built-in marketing automation, keep the SaaS; if you want the customer insight without the monthly bill or your data leaving your store, that’s where PureDevs fits.
Yes to start — a free version covers the dashboard, customer list and 90 days of data. The full intelligence layer is Pro ($99/year, or $49 for the Founding 50).
Yes — all intelligence is computed and stored in your own WordPress database, GDPR-friendly with WordPress privacy export and erase support.