Features
The complete customer-intelligence toolkit for WooCommerce.
Revenue done properly, RFM and health scoring, churn prediction, deep profiles, and segments — all self-hosted inside wp-admin, with no SaaS and no data leaving your store.
Revenue analytics
Core free · Full in ProRevenue, done right
Net revenue (gross minus refunds), orders, average order value and total customers — each with period-over-period comparison. Plus a revenue-over-time chart, a new-vs-returning-vs-guest split, and a global date-range picker.
Customer intelligence
PROKnow who they actually are
RFM scoring (1–5 across recency, frequency and monetary, rolled into 10 named segments), a 0–100 customer health score with trend, lifecycle stages with a journey timeline, and behavioral auto-tags with a confidence score.
Churn prediction
PROKnow before they leave
A per-customer churn risk percentage with its level and contributing components, an at-risk customer list, configurable alerts (priority, status, assignment), and risk-distribution analytics.
Segments
Core free · Full in ProSlice your customers any way you need
Save any search as a reusable segment, with 30+ filters: role, order count, total spent, country, RFM segment, health, behavior, product purchased, lifecycle stage and days-in-stage — with one-click CSV export.
Per-customer profile
PROEvery customer, in one view
A financial summary, complete order history grouped by status, sessions and search history, most-viewed products, and recommended next actions — all on a single customer profile.
The differentiator
Data Integrity Checker — reporting you can actually trust
It cross-checks its revenue totals against WooCommerce's own data and shows a clear status indicator — so you're never making decisions on numbers that have silently drifted.
Self-hosted & private
Your data stays yours.
- Runs entirely on your WordPress — nothing is sent to a third party
- HPOS-compatible (WooCommerce High-Performance Order Storage)
- No external dependencies, APIs, or accounts
- Observe & report only — never emails customers, changes orders, or creates coupons
- GDPR export/erase workflow supported
How it compares
The intelligence of Metorik and Metrilo — on your own server, for a fraction of the price.
The same customer intelligence. None of the monthly SaaS bills. And none of your data ever leaving your store.
| PureDevs | Metorik | Metrilo | |
|---|---|---|---|
| Pricing | $99/yr | $50/mo+ ($600+/yr) | $199/mo ($2,388/yr) |
| RFM Scoring | Built-in | Basic | |
| Churn Prediction | With alerts | ||
| Customer Health Score | 0–100 composite | ||
| Self-Hosted | SaaS | SaaS | |
| Data Integrity Checker | |||
| Free Version | 14-day trial | 14-day trial | |
| Automated emails, campaigns & coupons | — observe-only by design |
Last updated: June 2026
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