Your Privacy Matters
Learn how PureDevs collects, uses, and protects your personal information.
Last Updated: January 15, 2025
Table of Contents
- 1. Introduction
- 2. Information We Collect
- 3. How We Use Your Information
- 4. Data Sharing and Disclosure
- 5. Cookies and Tracking
- 6. Data Security
- 7. Your Rights and Choices
- 8. GDPR Compliance (EU Users)
- 9. CCPA Compliance (California Users)
- 10. Plugin-Specific Data Collection
- 11. Third-Party Services
- 12. Data Retention
- 13. Children's Privacy
- 14. Changes to This Policy
- 15. Contact Us
1. Introduction
Welcome to PureDevs Plugins. At PureDevs ("we," "our," or "us"), we are committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you use our website plugins.puredevs.com, download our WordPress plugins, or interact with our services.
By using our website or plugins, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
We collect different types of information to provide and improve our services:
2.1 Information You Provide Directly
- Account Information: Name, email address, billing address when you create an account or purchase premium plugins
- Payment Information: Processed securely through our payment processor (Freemius). We do not store credit card details on our servers
- Support Communications: Information you provide when contacting our support team, including email correspondence, support tickets, and feedback
- Plugin Settings: Configuration preferences and settings you choose within our plugins
2.2 Automatically Collected Information
- Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths on our website
- Device Information: IP address, browser type and version, operating system, device type
- Plugin Telemetry: WordPress version, PHP version, plugin version, active/inactive status (only collected with your explicit consent)
- Error Logs: Technical error information to help us debug and improve our plugins
2.3 Cookies and Similar Technologies
We use cookies, web beacons, and similar tracking technologies to enhance your experience. See our Cookies section for more details.
3. How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: Provide, maintain, and improve our plugins and website functionality
- License Management: Verify plugin licenses, manage subscriptions, and deliver updates through Freemius
- Customer Support: Respond to your inquiries, troubleshoot issues, and provide technical assistance
- Product Development: Analyze usage patterns to improve existing features and develop new plugins
- Security: Detect, prevent, and address technical issues, fraud, and security vulnerabilities
- Communications: Send important updates, security alerts, license renewal reminders, and marketing communications (with your consent)
- Legal Compliance: Comply with legal obligations, resolve disputes, and enforce our agreements
- Analytics: Understand user behavior, measure website traffic, and improve user experience
4. Data Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Service Providers
- Freemius: Our licensing and payment platform processes payments, manages subscriptions, and handles plugin distribution
- Hosting Providers: Secure servers that host our website and plugin files
- Email Services: Tools we use to send transactional and marketing emails
- Analytics Providers: Services like Google Analytics to understand website usage
4.2 Legal Requirements
We may disclose your information if required by law, legal process, or government request, or to:
- Comply with legal obligations
- Protect and defend our rights or property
- Prevent fraud or security issues
- Protect the safety of our users or the public
4.3 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your browsing experience:
5.1 Types of Cookies We Use
- Essential Cookies: Required for website functionality, login sessions, and security
- Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
- Functional Cookies: Remember your preferences and settings
- Marketing Cookies: Track marketing campaign effectiveness (only with consent)
5.2 Cookie Management
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block all cookies (may impact functionality)
- Clear cookies when you close your browser
6. Data Security
We implement industry-standard security measures to protect your information:
- Encryption: SSL/TLS encryption for data transmission
- Secure Servers: Data stored on secure, access-controlled servers
- Access Controls: Limited employee access to personal information on a need-to-know basis
- Regular Audits: Periodic security assessments and vulnerability testing
- Secure Development: Following WordPress security best practices in plugin development
Important: While we strive to protect your information using commercially reasonable measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
7. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Portability: Receive your data in a structured, machine-readable format
- Object: Object to processing of your information for certain purposes
- Restrict: Request restriction of processing under certain circumstances
- Withdraw Consent: Withdraw consent for marketing communications or optional data collection
To exercise any of these rights, please contact us at privacy@puredevs.com. We will respond within 30 days.
8. GDPR Compliance (EU Users)
If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):
8.1 Legal Basis for Processing
We process your personal data based on:
- Contract Performance: Processing necessary to provide our services and fulfill our agreement with you
- Legitimate Interests: Improving our products, security, and fraud prevention
- Consent: Marketing communications and optional analytics (you can withdraw anytime)
- Legal Obligations: Compliance with applicable laws and regulations
8.2 Data Transfers
Your information may be transferred to and processed in countries outside the EEA. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions for certain countries
- Service providers certified under relevant data protection frameworks
8.3 EU Representative
For GDPR-related inquiries, you may contact our privacy team at gdpr@puredevs.com.
9. CCPA Compliance (California Users)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):
9.1 Your California Rights
- Right to Know: Request disclosure of personal information we collect, use, and share
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: We do not sell personal information, so no opt-out is required
- Right to Non-Discrimination: We will not discriminate against you for exercising your rights
9.2 California Privacy Notice
We do not sell personal information. In the past 12 months, we have collected and shared personal information only as described in this policy.
10. Plugin-Specific Data Collection
Our plugins may collect specific data to function properly:
10.1 Customer History for WooCommerce
- Customer order history, purchase patterns, and transaction data (stored locally on your server)
- Analytics data about customer behavior (anonymized when possible)
- No customer data is sent to our servers without explicit opt-in
10.2 PureDevs GDPR Compliance Plugin
- User consent records and cookie preferences (stored locally)
- Data processing logs for compliance purposes
- Designed to help you comply with GDPR - minimal data collection
10.3 AI-Powered Plugins (AIPersonalize360, AItoSocial)
- Content and user interaction data necessary for AI processing
- API calls to third-party AI services (with proper data agreements)
- Usage analytics to improve AI recommendations
10.4 Security Plugins (WP Locker, Secure User Registration)
- Login attempts, IP addresses, and security event logs
- Spam detection data and user registration patterns
- Data used solely for security purposes
Local Data Storage: Most plugin data is stored locally on your WordPress installation. We do not access your website data unless you explicitly opt-in to telemetry features or request support assistance.
11. Third-Party Services
Our services integrate with third-party platforms that have their own privacy policies:
11.1 Freemius
Handles licensing, payments, and subscriptions. View their privacy policy at freemius.com/privacy.
11.2 WordPress.org
Our free plugins are distributed via WordPress.org. View their privacy policy at wordpress.org/about/privacy.
11.3 Analytics Services
We use Google Analytics with IP anonymization. View their privacy policy at policies.google.com/privacy.
11.4 Your Responsibility
When you use our plugins, you remain the data controller for any data collected through your WordPress site. You are responsible for:
- Complying with applicable privacy laws
- Providing appropriate privacy notices to your users
- Obtaining necessary consents
- Securing data on your WordPress installation
12. Data Retention
We retain your personal information only as long as necessary:
- Account Data: Retained while your account is active and for 2 years after account closure (for legal/tax purposes)
- Purchase Records: Retained for 7 years to comply with tax and financial regulations
- Support Communications: Retained for 3 years after the last interaction
- Analytics Data: Anonymized and aggregated after 26 months (Google Analytics standard)
- Marketing Data: Deleted immediately upon unsubscribe request
You can request earlier deletion by contacting us, subject to legal retention requirements.
13. Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@puredevs.com, and we will delete it promptly.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on this page with a new "Last Updated" date
- Sending an email notification to registered users (for significant changes)
- Displaying a prominent notice on our website
We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
PureDevs
General Inquiries: privacy@puredevs.com
GDPR Inquiries: gdpr@puredevs.com
Support: Contact Support Page
Website: plugins.puredevs.com
Main Agency: puredevs.com
We aim to respond to all privacy-related inquiries within 30 days.
Questions About Privacy?
We're committed to transparency. Contact us anytime with privacy questions or concerns.