Understanding Product Performance

Product View Analytics gives you deep insights into which products are attracting attention, how customers interact with them, and most importantly, which products convert browsers into buyers.

Most Viewed Products

Access this feature at Customer History → Analytics → Products.

The Most Viewed Products report shows:

  • Total views per product
  • Unique visitors who viewed each product
  • Average time spent on product page
  • View trends over time (daily, weekly, monthly)
  • Comparison to previous periods

View-to-Purchase Ratio

One of the most valuable metrics for understanding product performance:

How It’s Calculated

View-to-Purchase Ratio = (Number of Purchases ÷ Number of Views) × 100

Example: A product with 200 views and 20 purchases has a 10% conversion ratio.

This metric helps you identify:

  • High-Converting Products: Products with high view-to-purchase ratios are doing something right
  • Low-Converting Products: Products with many views but few sales may need optimization
  • Hidden Gems: Products with few views but high conversion rates might benefit from more promotion

Using Data for Optimization

For Low-Converting Products

If a product has many views but few purchases:

  1. Review Product Images: Add more high-quality photos from different angles
  2. Enhance Description: Add more detail, benefits, use cases, and specifications
  3. Check Pricing: Compare with competitors – is the price competitive?
  4. Add Reviews: Social proof significantly impacts conversions
  5. Improve Call-to-Action: Make the “Add to Cart” button more prominent

For High-Performing Products

Leverage your winners:

  • Feature on homepage or category pages
  • Use in marketing campaigns and ads
  • Create bundles with complementary products
  • Ensure adequate inventory
  • Analyze what makes them successful and apply learnings to other products