Words can only say so much, but motion graphics can bring your SAAS brand to life! Engage your audience with dynamic visuals and animations that leave a lasting impression. Don’t just tell your story, show it with motion graphics.
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In the past, project plans were often fragmented across multiple emails, to-do lists, spreadsheets, and documents, creating challenges in maintaining a coherent overview. A centralized project plan consolidates these elements into a single, easily accessible location. This plan will naturally evolve throughout your project’s duration but typically encompasses the following components:
- The script
- Your ideas
- Inspiration and moodboards
- Workflow checklist
- Style frames
Establishing a solid foundation from the outset is of paramount importance. A well-defined, motivating, and instructive brief serves as the backbone, guiding designers towards achieving their optimal performance. In motion graphics projects, these briefs commonly encompass essential elements such as background context, objectives, project deliverables, visual and animation references, creative guidance, and a style guide.
At the inception of a fresh motion design project, you frequently begin with a preliminary concept or notion. But how do you elevate that initial idea into something more substantial? The answer lies in the art of brainstorming!
Brainstorming stands as a timeless creative approach for rapidly generating fresh ideas. This technique proves invaluable for delving into various animation styles, conjuring up novel characters, envisioning different settings, or even refining your desired visual aesthetics. Think of it as a means to ignite and expand our imaginative horizons.
In the brainstorming phase, you envisioned various facets of your project, and now it’s time to delve into the exploration of visual concepts through the use of a moodboard. Moodboards prove to be a versatile tool for visualizing any aspect of your project. You might choose to focus on the desired final design aesthetics or concentrate on amassing references for animation styles. It’s entirely up to you whether you create separate moodboards for each aspect or blend them into a single comprehensive board; there are no rigid guidelines.
Additionally, your moodboard serves as an invaluable reference point for your entire team, extending from the client to the animators. It aids in providing a shared visualization of the project’s ultimate outcome, enhancing communication and alignment.
Storyboards stand as a potent method for structurally arranging the composition, dynamics, and aesthetics of a project even before the creative process commences. In the words of the renowned director, producer, and screenwriter Martin Scorsese, “The storyboard is the means to pre-visualize the entire film.”
Numerous individuals dedicate their entire professional lives to the craft of storyboarding, as it seamlessly integrates various disciplines and techniques such as illustration, narrative scripting, and production planning. Historically, storyboards were fashioned through traditional analog sketches. However, in the modern era of digital tools, you can employ photography, animation, color, and annotations to accentuate crucial characters, scenes, and elements, thereby enhancing the visual storytelling process.
Style frames serve as a straightforward, visual portrayal of the envisioned appearance of the ultimate animation, making them an indispensable component of the motion design workflow.
Motion designers, animators, and creative directors utilize these frames as a means to introduce potential choices to clients and teams, even before embarking on the animation phase. This practice facilitates an inclusive feedback process and enables consensus-building regarding the visual aesthetics at an early juncture in the creative journey.